Our Story

Design Village is an award-winning outlet mall concept built on 24 acres of land in Bandar Cassia, Batu Kawan, transforming the once plantation land from Penang Development Corporation into a lush shopping heaven as one of the key developments in Penang’s third satellite city.


Owned and managed by PE Land (Penang) Sdn Bhd (1047556-H), Design Village Outlet Mall was launched by the Chief Minister of Penang and opened its door to the public on 23 November 2016.


Design Village Outlet Mall has 150 stores housing a broad variety of exciting international and local brands, both premium and high street from fashion, beauty, sports, home, restaurants and lifestyle cafes.

Our Mission

The vision of the board of directors of Design Village Outlet mall is “To be the most trusted brand in owning, developing and managing malls that delivers FRESH shopping experiences”, on a mission to “Delivering FRESH shopping experiences through retail innovations.”, guided by its core values for all decisions to ensure its promise for a sustainable lifestyle development earned from their successful premier lifestyle brand, The Spring, in Kuching and Bintulu located in Sarawak, East Malaysia.


We stand by our core values – FRESH: F for Fresh in ideas and action, R for Results driven, E for Experiential customer journey, S for Safe family environment, and finally H for Honesty and integrity in all dealings.

Our Pride

Design Village Outlet Mall is nestled in the up and coming Northern Development Corridor, the modern hub for luxury living. Surrounded by prestigious developments such as Aspen Vision City, the first smart-city in Penang, IKEA Penang, the university township, Ultropolis and so much more.


The first smart-city featuring a state-of-the-art regional integrated shopping center and the first IKEA lifestyle furniture store and Eco World’s crown jewel mixed development Eco Horizon where “Homes Radiate with Grandeur and Nature Flourishes in Abundance”, and PE Development Sdn Bhd Anggun luxury residences to be the best modern lifestyle living in mainland Penang.

Our Level Of Excellence

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