Job Summary
• Responsible to develop, implement, monitor and evaluate the best marketing strategy in areas of events & promotions so as to support the marketing objectives for the mall and maximize the mall’s positive exposure in local and national markets.
• Driving and managing corporate branding, identity, corporate reputation & developing clarity in Internal & External Communications.
Duties and Responsibility
A. Marketing & Sales
• Achieve targeted KPIs for advertising sales & promotion.
• Source and close prospective contracts whilst networking and effectively build work relationships.
• Formulate a quarterly and monthly sales plan with the objective of achieving target sales.
• Evaluate the effectiveness of the plans and promotions against policies, objectives and target market.
• Ensure smooth and efficient management of all sales deals from negotiation to installation, adhering to the company’s requirements and standards.
• Effective communication with tenants on their advertising and promotional needs.
B. Marketing & Event
• Actively involved in planning and executing all promotional event, for festive, roadshows, events as well as CSR program with the aim to promote Design Village Outlet mall to the neighbourhood.
• Ensure all marketing, events and promotion activities are executed according to marketing calendar, approved budget.
• Collaborate with tenants on on-going marketing campaigns and potential sponsorships with the objective to promote brands and support their revenue.
• Managing and updating information whilst engaging with users on social media sites such as Facebook and Instagram on tenants’ promotions and mall events.
• Engage and work with influencers and bloggers on social media marketing campaigns and promotion.
• Track and update management on the effectiveness of each marketing activity
• Liaise with vendors on all marketing artwork, flyers, promotional banners, contractor and supplier
• Develop written and editorial content for advertisements
•Track and analyse competitors’ activities
• Keep positive relationship local authorities
• Promote Design Village Outlet Mall to neighbour country and increase mall tourists
• Assumed other responsibilities as assigned or instructed by the Company as and when required.
Position Requirements
1.Qualifications: Diploma or Bachelor Degree in Marketing, Business or related field.
2.Experience: Two to three years working experience in relevant field
3.Skills / Competencies:
4.Creative and PR capabilities.
5.Good command of English, BM, both in written and spoken.
6.Computer literate (Word, Excel, power point).
7.Able to work under pressure and tight deadlines.
8.Result oriented, mature aggressive, self-motivated and able to work independently.